When Mc Donald's tries in-cell charting

Here is what I found my french fries the other day @ Mc Donalds... in-cell charts ! Great !
At first sight , looks a good intention to provide easy to understand information, but... there is a but.

• What does the vertical reference dotted line mean ? 1/3 of the recommended daily amount ?... I guessed right !
• What does GDA mean ? Guideline Daily Amounts, sure, but I am in France, a country where 1% of  people understand English ;-)  ("I'm loving it" was properly translate however... marketing first !)
• What do those 2 icons in the center mean ( 4-7 + girl symbol) ? I had to check on Mc Do's website to understand that the daily amount displayed are in fact for a 4 to 7 year old girl... 
• What is the cryptic EU901.XXXX code doing here ? does this bring any info to consumers ? Nop.

Bottom line, good intentions, poorly delivered, this is what usually happens when marketing is dealing with data visualization. I think this info was clearly not meant to be read, even less understood.